AllSaints celebrates the emergence of spring with
its latest seasonal collection, Hope Springs Infernal.
Spring sees AllSaints continue to develop its commitment to conscious
clothing, with staggered drops through the season of denim, sweats and
Ts, designed and produced with reduced water-waste in mind.
And where better to visually document a collection which addresses the
importance of water than the place where water is most scarce – the desert.
Shot against the vivid pink landscapes of the predominantly dry Owens
Lake in California, the desert backdrop becomes a potent symbol
of our collective need to preserve water. The imagery’s depiction of
nature and the environment, space and escapism, and the optimism
of youth, presents both a timely reminder and a message of hope.