A scent, a Manifesto
From the label’s very inception, Mugler’s creative perspective has offered a unique vision of the world, fuelled by a conviction to challenge tradition and conventional wisdom and unleash the authentic self within each of us.
Mugler’s fashion and fragrance are uniquely addictive, elusive creations that defy time and space to form unlikely pairings. An experiential lab all unto itself, Mugler cultivates an avant-garde approach, shattering expectations and setting its own extraordinary standards in the relentless pursuit of grandeur.
Today, Mugler unveils a new chapter.
The blank page is at once a beacon of optimism and a shield against an outside world filled with unprecedented challenges. The Alien journey, inspired by the imaginary voyages of Manfred Thierry Mugler, steps into a new era with Alien Goddess, bringing the origins of life into a brilliant future.
Alien Goddess invites you to a supernatural and extraordinary exploration, the sacred and luminous beacon of a new generation on a mystical quest. The new fragrance is a manifesto for a new, inclusive and optimistic kind of neo-femininity.
An icon of her purpose-driven generation, Alien Goddess is embodied by Willow Smith, a magnetic modern muse of the new era. Welcome to the extraordinary, limitless future that lies ahead.
Imaginary & Extraordinary
Since its earliest days, Mugler has defied time and space with bold creations that spark the wildest imaginations, bringing about the extraordinary, and welcoming excess.
From fashion to fragrance, the house’s architectural silhouettes have always been indiscriminately intended for all women – head held high, oversized powerful shoulders, narrow waist – a powerful and inspiring message that redefines gender values as all-inclusive and all-encompassing. Mugler is a mesmerizing expression of maximalist femininity, with oversized, seductive and spectacular proportions. It’s no surprise, then, that Mugler counts some of the greatest names in popular culture as its most loyal ambassadors.
A hybrid of the best in traditional craftmanship and ground-breaking technology, Mugler aptly deconstructs, reinvents and marries seemingly contradictory obsessions. The boundless technical and design innovation has cultivated seemingly limitless creativity, sustained and driven today by artistic director Casey Cadwallader. Drawing the portrait of an ever stronger and more magnetic woman, his modern and sensual collections bring Mugler to a more universal level than ever before.
The new scent is the purest expression of this avant-garde spirit, propelling the contemporary world into an intensely diverse, optimistic new dimension.
Create the Extraordinary
Shaken to its core and halted in its frenetic agitation, humanity is on a quest for a new kind of future. The challenge to a traditional sense of normalcy has led to the rejection of a return to seemingly obsolete lifestyles. A sense of grounding, with spirituality the metaphorical life jacket, is the antidote to the challenges of modern life.
This collective aspiration for a brighter future has paved the way for a fascinating female figure. Guided by inner strength, she has the extraordinary power to fructify the earth and bring life, hope and beauty to the world through gentle kindness. She amplifies her divine gifts by joining her energy to a mystical flower – the golden flower – inviting us all to take a hold of it.
As the embodiment of a mystical femininity, a new-age oracle, she carries with her the universal message of a better world: connected with nature, spiritually receptive, resilient, creative and generous.
This muse is a goddess. Alien Goddess.
Available at all ERA Department Stores.