With a new identity and a new vision, ERA Department stores have launched a new campaign with the message “It’s An Evolution”, which highlights their new philosophy and e promise.

The commercial presents an exotic scenery with a surreal mood and entices us to the magic of the fairy tale. The main character gets transformed into natural elements, which are reminiscent of fabrics, referring to the evolution of ERA Department stores. The film invites us to a dream, to a rebirth and challenges us to live life with all our senses. This is what ERA Department stores offer: The change. The Evolution. A unique shopping experience in a novel department store, in an environment of exciting choices and subtle design.

Consumers have evolved, their needs & requirements have changed, and ERA Department stores are evolving along with them, transforming into ultimate reference point, where art, culture and the latest fashion trends meet in an environment of unique experience for the visitor.

You can view the TV Commercial by clicking here.