Since its initial creation at Diptyque, the perfume Do Son has always been celebrated with invention and creativity. Just last year, its virtues were extolled in a book by photographer Tim Walker; this year, Do Son experiences a creative rebirth as it enters a new medium of expression. From Vietnam to Paris, from a recollection to a fragrance, from illustration to animation, this iconic Diptyque perfume continues to feed the imagination and nurture artistic collaborations.
Eighteen years after its creation, Do Son is entering another chapter – one filled with movement, with colors and music – in a history that is already rich in imagery and vision. A chapter that celebrates drawing, a passion inextricably bound up with the identity of the Maison, expressed here in a way that is new, dynamic, universal and cinematic. An animated film – a unique creative medium that is ideal for evoking feelings and expressions in an emotive manner.

Dive into the source of Do Son through a new and unprecedented animated journey that follows the trail of Vietnamese junk boats and tuberoses.

Inspired by a childhood memory from one of the three founders of Diptyque, and by the scents of the Vietnamese coastal town for which it is named, this year Do Son will be telling its tale in the form of an animated short film realised by the
young Parisian studio Werlen Meyer, acclaimed for its work with Wes Anderson and Stromae.

Combining illustrations and line drawings – this being the hallmark of the landscapes associated with Diptyque perfumes – the film also features a musical soundtrack by multiple-award-winning British songwriter, composer and performer James Blake. Yves Coueslant, whose childhood memories were behind the inception of this perfume, could not have wished for a finer, more contemporary interpretation of his creation when, seated at his work table, he dreamed up and imagined Do Son. The film depicts him at this seminal moment, so typical of the Diptyque creative process in which graphic expression
reigns supreme.

Discover the limited-edition collection by Diptyque, Do Son at ERA APOLLON in Limassol & ERA Mall of Cyprus in Nicosia