Launching Spring 2023, discover My Way Parfum, an intense and sweet facet of My Way’s floral signature, born from the encounter of consciously sourced ingredients from around the world. This fragrance opens with fresh, citrusy notes of Bergamot Oil from Calabria, blending with sparkling Orange Blossom enfleurage in bitter orange oil from Egypt. A new intense heart, born from the contrast between the solar, creamy velvety notes of Tuberose Heart Absolute from India, and the majestic freshness of Iris Pallida from France. The vanilla and woody base is enhanced by the sensual creamy notes of Cedarwood from USA, with the delicious Vanilla Bourbon Infusion from Madagascar, both magnified by white musks for an enveloping, second skin effect. .

As a result of My Way’s innovative refill system, responsible and sustainable ingredients sourcing, and biodiversity protection through forest preservation programs, My Way Parfum reduces its carbon footprint and its impact on the environment.

COMING SOON AT ERA DEPARTMENT STORES!